About the Podcast:
The Defenders of Business Value Podcast is hosted by Ed Mysogland, a business valuation and exit planning expert with over 30 years of experience helping owners prepare their companies for sale. The show is dedicated to educating business owners—particularly those in the lower middle market—on how to build a business that can be successfully sold.
Most owners have the majority of their net worth tied up in their business, yet many will never realize that wealth because they don’t know what makes a company truly saleable. This podcast exists to change that.
As a guest, you'll join a curated group of professionals, advisors, and entrepreneurs who are shaping how owners think about business value, succession, and exit strategy. It’s an opportunity to share your expertise with a targeted audience of business owners and advisors actively thinking about growth and eventual transition.
Episodes are distributed across all major platforms and promoted to a growing network of business owners through email, social media, and speaking engagements.
So Who Is the Audience?
The audience is business owners with revenues likely under $25 million who want to learn about the value of their most important asset and how they will sell it when they want, to whom they want, and for what they want.
About Me
I’ve been in the business brokerage/M&A industry for over 33 years. You can review my credentials:
...and What Happens Next
Step 1 - Scheduling
Schedule your interview (it is at most 45 minutes). You will receive an email to self-schedule based on your convenience and my recording schedule. Click here for my scheduling link. You will receive an invite from me, and when we schedule the virtual recording studio, it will be updated with the link to join on the appropriate day.
Step 2 - From You - Onboarding:
Will need to go to my onboarding page and share the information we need to create a great experience for you and the audience. Click Here
Step 3 - Draft of Script Submission
I’ll send you a draft script along with sample questions to give you a clear sense of the topics we’ll cover. If there are specific questions or areas you think would be especially valuable to this audience, I’d love to include them—please don’t hesitate to share. The tone of the episode is entirely educational, not promotional or controversial.
Step 4 - Day Before the Recording
I will send you a confirmation email for the time and any issues we need to address for this can be the best experience for you and the audience.
Step 5 - Day of Recording
- I use a podcast recording platform called Riverside.FM. You can see how it will work on your end - click here
- You will follow the link provided during the scheduling
- We’ll visit and address any questions you might have
- I’ll ask you to confirm that all notifications have been silenced on your cell phone and computer
- I’ll press record, and we’ll visit for 30 minutes or so – it isn’t live, so don’t worry about anything. If you respond in a way you don’t like, let’s rerecord it.
Step 6 - Post Production
The podcast will be edited so it looks and sounds the best. (No one tells you that this is where all of the time is at…editing )
Step 7 - Promotion
- You will receive an email when the podcast will be released - likely 1 to 3 weeks after recording.
- When it is released, we will send it to the email lists and social media platforms.
- I will provide templates should you wish to promote it to your audience via email and social media.
- I have the following:
- 11,300 Podcast Email List
- 13,500 Brokerage Email List
- LinkedIn ~4,800 Followers
- Twitter ~ 4,600 Followers
Step 8 - Referral:
If you enjoy the podcast experience, I’d be grateful for any introductions to other experts or business owners who align with the mission: helping owners sell their businesses when they want, how they want, and for the value they deserve.
That’s the goal—and your participation plays a meaningful role in it. Thank you again for your time and consideration. I’m confident your insights will bring real value to our listeners.