Alyssa Hernandez

Alyssa Hernandez is the Vice President of Franchise Resales at Neighborly, where she leads a best-in-class resale department that’s setting new standards in the franchising industry. With over a decade of experience, Alyssa is a strategic, results-driven leader known for exceeding sales targets, driving revenue growth, and empowering teams to achieve exceptional outcomes.

At Neighborly, Alyssa and her team provide franchise owners with a unique resource through proactive succession planning and comprehensive resale support. Their work not only increases individual franchise value but also contributes significantly to Neighborly’s overall revenue. By collaborating across departments—including operations, legal, and compliance—as well as with external brokers and lenders, the Neighborly Resale Team ensures smooth transitions and record-breaking results.

Her career includes leading cross-functional initiatives, implementing innovative solutions, and earning accolades such as Team Member of the Year. Alyssa holds a Bachelor’s degree in Applied Science with an emphasis in Business Administration from Tarleton State University and is passionate about helping others unlock their potential in the franchise space.