EP 1: Defenders of Business Value, 28 Years in the Making

Ed Mysogland  0:03  
Welcome to the defenders of business value podcast. I'm your host, Ed Mysogland. And I wanted to share a little bit about this podcast. But before we get started, and since we're going to be spending some time together, I thought I should introduce myself a little bit. So I have been in the business brokerage industry for nearly 28 years, I work with business owners at the beginning of the sale process. So I am determining value, so that when we do go to market, we have positioned the company for maximum value. Why should you listen to the podcast? And what should you expect? So the intent behind the podcast is that I've worked with so many business owners that just show up and they're totally unprepared, having no idea about business value, what creates it, and more importantly, why someone is going to pay money for their business. So the intent behind the podcast is to educate. So I have blogged. I have done webinars, seminars tweeted, posted on LinkedIn, I've been published locally and nationally. And I get the same answer from every business owner that comes through the door, I just didn't have time to read all of that. I'm busy running my business. So the intent behind the podcast is that I want to provide you the information that you can learn on your way to work, or while you're at the gym, or while you're on a walk or just playing in the background. So the podcast will have subject matter experts. So the various different drivers of value, we will have subject matter experts talking about how you can create, preserve, and ultimately transfer the value through a sale. So that's going to be part one of the podcast. The second part is what we call our what I will call, what's it worth Wednesdays and we're going to dissect a business, I'm going to just go to the internet, I'll find a company that's for sale, and we'll talk about what creates value in it. Now I won't know who the company is, and I won't have the opportunity to visit with them and do a deep dive. But nevertheless, we can talk about multiples and what creates value in in their company. Most importantly, is that I hope that you'll take this opportunity to ask questions, ask those things that are keeping you up at night about the sale process about what creates value in a company, how to keep it meaning how to keep the value who are the candidates for your business. So I'm hoping that the podcast becomes a form for some level of interaction that if it were if it is important to you, it's probably important to someone else. And the intent is that I want to get an email down the road from you saying, you know what your podcast helped me sell my company. So I want to thank you in advance for your time and attention. I know you don't have a lot of time, but I'm certainly grateful in advance for the time you've given me. Thank you so much and I look forward to talking to you